Gucci

Guccio Gucci had watched luggage come through the Savoy in London before he opened a leather shop in Florence in 1921. The Florentine leatherwork stayed under every era of the house.

Its designers have rebuilt it more than once. Alessandro Michele, creative director from 2015 to 2022, filled it with flowers, animals and 70s shapes, and built the GG Marmont line around the antique double G.